Abanista Spearheads Efforts to Combat Counterfeit Goods in the Ugandan Market

The prevalence of counterfeit and substandard goods remains a significant challenge in Uganda’s retail market. Abanista, along with other industry stakeholders, is actively advocating for comprehensive safeguards to address and resolve this persistent issue. While the online retail sector is witnessing growth, there are genuine concerns, shared by Abanista and its counterparts, regarding the affordability of internet access.

In an interview with NTV, Abanista’s Sales Manager, Eng. Lawrence Ssekandi, shared his vision for an ecosystem driven by technology. He envisions a platform where individuals can conveniently purchase a wide range of products online, fostering an environment that supports people in thriving and enjoying life to the fullest.

Mr. Ceaser Oyo, the Marketing Manager of Abanista, underscored the persistent challenge posed by the cost of the internet. Despite this obstacle, Abanista remains resolute in its commitment to overcoming this barrier. Mr. Oyo highlighted Abanista’s dedication to improving the user-friendliness of the platform, ensuring accessibility for even those with limited literacy skills. The aim is to make the envisioned technology-driven platform inclusive and available to a broader audience.

This effort, Mr. Oyo believes, will not only elevate the overall online shopping experience but also contribute to the realization of a thriving ecosystem. Abanista seeks to create an environment where individuals, regardless of their digital literacy, can enjoy life to the fullest through convenient and diverse online purchases. The company’s commitment goes beyond mere vision, actively addressing challenges and fostering an inclusive digital landscape for all.