Abanista Associates

About Abanista

In 2018, Abanista emerged as a small online selling company with a grand vision – to revolutionize the online shopping landscape in Africa. Today, we proudly stand as a formidable internet-based technology powerhouse, at the forefront of the e-commerce revolution.

Our Humble Beginnings:

Abanista was born out of a simple yet powerful idea – to make high street style and quality accessible to everyone at supermarket prices. What started as a modest venture has blossomed into a dynamic platform that transcends boundaries, connecting Ugandans with millions of quality products sourced from every corner of the globe.

Who We Are

Abanista is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We tirelessly strive to transform Abanista into Africa’s premier customer-centric company, dedicated to delivering the world’s best customer experience.

Our Vision, Mission, and Values

At Abanista, we believe in the power of clarity and purpose—it’s what drives every aspect of our business and inspires our dedicated team members. Below is the essence of what we stand for and aspire to achieve.


To stand out as Africa’s foremost customer-centric company, dedicated to delivering the world’s best customer experience.

Our vision is not merely a statement; it’s a commitment to excellence and a blueprint for the future. We envision a service that not only meets but exceeds the expectations of every customer, setting a new standard for online shopping experiences across Africa.

Mission Statement:

Become essential to our customers by providing differentiated products and services to help them achieve their aspirations.

Our mission goes beyond the transactional; we aim to forge lasting relationships, providing value and quality that empower our customers. Whether it’s through our extensive product range or our superior service, we strive to be indispensable in the pursuit of our customers’ goals and dreams.

Company Values:


We’re not just interested in meeting expectations; we’re committed to exceeding them. We prioritize our customers’ needs, forging strong relationships defined by superb products, services, and experiences.


Diversity and inclusion aren’t just words to us—they are principles we live by. Serving a diverse clientele means we recognize the intrinsic value of different perspectives and backgrounds, creating a welcoming environment for all.


Our impact extends beyond commerce—we engage with the communities we serve, fostering relationships and practicing extensive corporate social responsibility.


We never settle for good enough. In every facet of our work, we push the boundaries of excellence, focusing on significant opportunities that resonate with our customers. Our commitment to greatness is what distinguishes us.


In the tapestry of ideas, each thread is invaluable. By embracing a myriad of viewpoints from colleagues, customers, and the global market, we unlock new opportunities for innovation and success.


Trust is the foundation of our customer relationships; it’s built on the reliability, consistency, and integrity of our actions. Our brand’s reputation reflects our pledge to uphold the highest ethical standards.


Collaboration is key. We treasure the collective effort that underpins our service to customers and to one another. While individual contributions are valuable, they are always in service of the greater team goal.

As Uganda’s largest discount retailer, Abanista strives to save people money so they can live better. This mantra is at the core of every decision we make. One way we fulfill this commitment is to embrace diversity in all aspects of our organization; from our talented associates to the supplier partners we work with to deliver the products and services our customers want and need.

By following these guiding principles, Abanista is not only transforming the online shopping landscape in Africa but also crafting a legacy of trust, quality, and innovation.

Abanista – Transforming eCommerce in Africa, One Experience at a Time.


Who is the owner of Abanista

This website, Abanista.com is managed and maintained by Abanista Consumer Solutions (Africa) Limited, a company that is involved in the provision of innovative solutions to consumers across Africa.