Navigating the TV Maze: A Comprehensive Guide

Navigating the TV market to find the perfect fit can be a daunting task, given the multitude of models available. From deciding between HD or 4K HDR to choosing among reputable brands like Samsung, Panasonic, LG, and Sony, the options can be overwhelming. Fear not – our expert guide is here to simplify your quest for the ideal TV.

Each brand, from Samsung to Panasonic, LG, and Sony, brings its unique approach to smart features and design. While you may have a basic idea of the features you desire, such as size or resolution, these aspects are offered by numerous brands. The challenge then becomes determining which brand aligns best with your preferences. To untangle the complexities of the TV market, we’ve crafted a concise starter guide introducing the leading TV brands in Uganda. Let’s embark on this journey together to find the TV that suits your needs and preferences.

OLED vs. QLED vs. LCD: Unraveling the TV Types


  • Pros:
    • Deep blacks and high contrast: OLED TVs excel in displaying deep blacks, creating an impressive contrast with bright elements on the screen. Each pixel emits its own light, allowing for precise control.
    • Accurate colors with unlimited viewing angles: OLEDs provide vibrant and accurate colors from almost any viewing angle, making them ideal for larger rooms or spaces with varied seating arrangements.
    • Fast response times, reducing blurring: The individual pixel control also results in swift response times, minimizing motion blur during fast-paced scenes in movies or games.
  • Cons:
    • Higher prices: OLED technology’s superior performance often comes with a higher price tag compared to LCD counterparts.
    • Limited choices among brands and screen sizes: While top brands offer OLED models, the range of choices is narrower than that of LCDs.
    • Potential for glare in bright rooms: OLED screens may reflect more ambient light in brightly lit environments, affecting visibility.
    • Risk of image retention and burn-in: Persistent display of static images can lead to temporary image retention or, in extreme cases, burn-in. However, modern OLEDs have features to mitigate this risk.



  • Vivid and bright colors: QLED technology utilizes quantum dots to enhance color reproduction, resulting in vibrant and lifelike images.
  • High peak brightness: QLED TVs often achieve high levels of peak brightness, contributing to better visibility in well-lit rooms and enhancing HDR (High Dynamic Range) content.
  • Wide range of choices: Like LCDs, QLED TVs come in various brands, sizes, and price points, offering flexibility for different budgets and preferences.
  • Reduced risk of burn-in: Unlike OLEDs, QLEDs do not suffer from the same risk of burn-in, making them more suitable for extended use with static images.


  • Limited contrast compared to OLED: While QLEDs offer impressive contrast, they may not match the deep blacks and infinite contrast ratio achievable with OLED technology.
  • Slightly thicker design: QLED TVs may be slightly thicker than OLEDs due to the need for a backlight system, which could impact the overall aesthetics for some consumers.


  • Pros:
    • Wide range of brands, sizes, and prices: LCD TVs, particularly those with LED backlights, offer a diverse selection, making them accessible to various budgets and preferences.
    • Potential for high peak brightness: LED backlights contribute to achieving high peak brightness levels, enhancing the overall viewing experience.
    • Anti-reflective screens, reducing glare: Many LCD models feature anti-reflective coatings, making them suitable for well-lit rooms by minimizing glare.
    • High refresh rates for gaming: LCD TVs often come with high refresh rates, a crucial factor for gamers as it reduces motion blur during fast-paced gaming scenes.
  • Cons:
    • Black tones that can look gray: Achieving deep blacks can be challenging in LCDs due to the reliance on backlighting, resulting in some grayish tones.
    • Contrast more limited than in OLED TVs: While LCDs can produce impressive contrast, OLEDs still hold an edge in this department.
    • Susceptible to motion blur: Despite high refresh rates, LCDs may exhibit motion blur, especially in scenes with rapid movements.
    • Limited viewing angles on many sets: The optimal viewing experience may be compromised when watching LCDs from extreme angles due to restricted viewing angles.

In summary, when comparing OLED, QLED, and LCD/LED TVs:

  • OLED excels in deep blacks, high contrast, and accurate colors with unlimited viewing angles but comes at a higher price and with the potential for glare and burn-in.
  • QLED combines high brightness levels, color accuracy, and a wide range of sizes/brands, with fewer concerns about burn-in but may have limitations in viewing angles.
  • LCD/LED TVs offer a diverse selection in terms of brands, sizes, and prices, with potential for high peak brightness and anti-reflective screens but may struggle with achieving deep blacks and have limited viewing angles.

Finding Your TV Size Sweet Spot

Determining the appropriate TV size involves considering personal preferences, room dimensions, and viewing habits. As a rule of thumb, a recommended field of view, adhering to audio/video standards, falls between 30-40 degrees. With the prevalence of 4K TVs, larger screens can be enjoyed without sacrificing picture quality, offering a more immersive and detailed viewing experience.

Decoding TV Resolution: 720p to 8K

720p: Found in entry-level models with smaller screens (32 inches and below), these TVs offer technically high-definition (HD) resolution but with the lowest pixel count.

1080p: Often referred to as Full HD, these TVs (1920×1080 resolution) are suitable for screens above 32 inches, providing double the pixel count of 720p sets.

4K: Ultra-HD TVs (3840×2160 resolution) boast over 8 million pixels, delivering exceptional detail, especially noticeable in larger screens (65 inches or more).

8K: Premium resolution with over 33 million pixels (7680×4320 resolution), though limited content availability and higher costs make them less mainstream. Currently not recommended for most consumers due to these limitations.

Unveiling High Dynamic Range (HDR)

High Dynamic Range (HDR) is a technology that significantly enhances a TV’s brightness, contrast, and color, replicating real-life visuals more accurately. By increasing the contrast between the brightest whites and darkest blacks a TV can produce, HDR provides a more immersive viewing experience.

Benefits of HDR:

  • More Detail Visible: HDR reveals intricate details, from textures in shaded areas to nuances in cloud formations, offering a more realistic visual experience.
  • Better Colors Too: HDR, often coupled with a wide color gamut (WCG), enables TVs to display a broader spectrum of colors, surpassing the capabilities of standard HDTVs.

Types of HDR:

  • HDR10: Widely supported by all TVs, HDR10 sets fixed brightness levels for an entire video.
  • Dolby Vision and HDR10+: These formats support dynamic metadata, adjusting brightness levels scene by scene for more precise HDR effects.
  • HLG (Hybrid Log Gamma): Developed for broadcast, cable, and satellite TV, HLG combines broadcast and internet technology.

All HDR Isn’t Equal: While many TVs boast HDR capabilities, not all deliver equally rich and lifelike images. It’s essential to check HDR performance scores in TV ratings for a reliable assessment.

Mastering TV Tech Terms: A Glossary

OLED: Organic Light-Emitting Diode, an emissive TV technology where each pixel emits its own light, resulting in superior contrast and deep blacks.

QLED/QD-OLED: LCD TVs utilizing quantum dots for enhanced color reproduction, with QD-OLED representing OLEDs using quantum dots for colors.

Quantum Dots: Tiny nanocrystals enhancing color brightness when hit by a blue light source, typically embedded in a film within the TV panel.

LED Backlights/Local Dimming: Different backlight technologies impacting black levels and contrast, with full-array LED backlights and local dimming offering superior performance.

Mini LEDs: Advancement in backlight technology, incorporating thousands of miniaturized LEDs for improved black levels and contrast, bringing LCD TVs closer to OLED performance.

Refresh Rates: Measured in Hertz (Hz), the refresh rate indicates how many times the screen refreshes per second, influencing how well a TV handles motion. Higher refresh rates are crucial for gaming.

ALLM & VRR (Auto Low Latency Mode & Variable Refresh Rate): Key features for gamers, reducing input lag and syncing refresh rates with a game’s frame rate to prevent visual glitches.

Smart TV Systems: Platforms such as Amazon Fire TV, Google TV, Roku TV, Tizen (Samsung), and webOS (LG) offering online content access and smart home integration, with varying interfaces and capabilities.

ATSC 3.0: Also known as NextGen TV, a new over-the-air broadcast standard promising robust signals, high-quality HDR video, better audio, and interactive services, requiring a TV or set-top box with an ATSC 3.0 tuner.

Timing Your Purchase

Understanding the best time to buy a TV can significantly impact your budget. Prices tend to decline over the course of a TV model year, with the most substantial discounts during Black Friday and pre-Super Bowl sales. Additionally, prices drop further in the spring as new models arrive in stores, prompting retailers to clear out older inventory.

Some of the most reliable TV Brands in Uganda

  1. SONY Sony stands out for its remarkable color accuracy and seamless motion, ideal for both movie enthusiasts and sports fans. Boasting a diverse range, Sony TVs include smart options with 4K HDR Full Array LED, as well as standard HD models with Wi-Fi capabilities. Elevating your viewing experience, Sony televisions deliver exceptional resolution and audio quality across both full HD and 4K LED TVs.
  2. LG Renowned for producing the finest OLED TVs tailored for cinematic experiences and gaming, LG also offers impressive LED models catering to larger audiences. The LG TV lineup accommodates every room size and budget, featuring premium OLED and cutting-edge LED TV, NanoCell, along with an extensive Ultra HD range.
  3. SAMSUNG As a television market leader, Samsung presents an extensive range, from budget-friendly options to high-end, large-screen sets with a considerable price tag. Samsung TVs excel in well-lit rooms and offer distinctive, unique sets, ensuring a versatile selection for consumers.
  4. PANASONIC A prominent TV manufacturer, Panasonic boasts a wide array of screens suitable for any budget or room dimensions. Panasonic Smart TVs enhance the viewing experience with dedicated apps, seamlessly bringing online entertainment to the big screen.
  5. PHILIPS Long associated with cutting-edge television technology, Philips continues to be a pioneer in the field. The Dutch brand offers top-of-the-range models equipped with the latest OLED technology, as well as compact and affordable LCD sets, reaffirming its commitment to innovation.
  6. TOSHIBA Redefining home entertainment, Toshiba brings vibrancy, passion, and power to the forefront. Spearheading the future of TV with aspirational design and trend-setting features, Toshiba TVs showcase fantastic LED technology and 4K Ultra HD capabilities.
  7. SHARP Sharp’s extensive range of TVs boasts excellent picture quality and immersive sound. With 4K and FHD options, Sharp integrates up-to-the-minute smart technology into various-sized screens, ensuring a contemporary viewing experience.
  8. HISENSE Hisense stands out by offering high-quality TVs with competitive specifications and stylish designs at a budget-friendly price point. Capturing a significant market share in Uganda, Hisense provides a compelling option for those seeking a high-end TV without a premium price tag.

Some of the best TVs

Best Budget TVs
Best TVs for Gaming
Best Smart TVs
Best 4K TVs

More in our TV range!

Conclusion: Tailoring Your TV Experience

In the expansive world of TV options, finding the right match involves understanding your preferences, room dynamics, and the latest technological features. Whether opting for the luxurious visuals of OLED or the versatility of LCD, selecting the perfect TV is about achieving a harmonious balance for your unique entertainment space.